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About Rob Enderle

The way to success and riches. Follow his life. Learn. Rob now has his own column at Rixstep, My Opinion, where he discusses his life and the issues you find important today.


Rob Enderle is identified by firms like the Kensington Group and publications like Technology Marketing as one of the most influential technology analysts in the world.

As President and Principal Analyst of the Enderle Group, a forward looking technology advisory firm, Rob provides regional and global companies with guidance in how to better target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice 'zero dollar' marketing.

For over twenty years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse, GM, Ford, and Siemens.

Rob has been ranked #1 since 1995 in press coverage world wide and been captured by the Wall Street Journal, Boston Globe, CNN, CNBC, the AP, Reuters, Bloomberg, New York Times, LA Times, Mercury News, MSNBC, NPR, and other services and papers world wide. He has been a regular on CNET Radio, TechTV, and has done special segments for United Airlines in flight programming.

In the 1990s Rob accurately forecast the decline of Apple and the failure of Netscape months in advance of the actual events. In the 2000s he is credited with forecasting the decline in the personal technology segment along with the key causes driving that decline.

Rob writes for a wide variety of publications: eWeek, where he does a bi-weekly column on mobile technology; TechNewsWorld, where he writes a weekly column on technology events; Internet Week, where he does a monthly column; and ComputerUser, where he does a monthly column.

Rob also does a weekly radio spot for Wall Street Journal Radio.


In common parlance, Rob Enderle is a 'gun for hire'. He will do anything, say anything, if the price is right. He will even convince himself he believes in your product if you pay him well enough.

The key to Rob's business - and his success - is being able to position himself as a 'technical analyst'. Rob has no background whatsoever in technology. He has a number of degrees in marketing but no schooling whatsoever in technology.

Were Rob's comments to be bracketed by the notice that he was a PR consultant and not a technology expert, they would have no impact.

Some media corporations are finally waking up but it is going to take a long time.

Currently Rob is employed by the SCO Group to smear Linux, Linus Torvalds, and the open source movement as well as by Microsoft to smear Apple. His wife Mary, the second and final employee of the Enderle Group, has been under contract with Sony to smear Apple.

Rob and Mary figure prominently in the 'Magical Vista Tour', Microsoft's 'hype campaign' for the next release of their operating system Windows.

Rob Enderle and his wife Mary are your worst nightmare.

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