$100 Credit

Steve-0 thinks again. Fanboy power!!1!

Get It Try It

After first telling the early adopter iPhone fanboys to 'live with it' Steve Jobs did an about face and promised a $100 Apple store credit to all current owners of the $599 iPhone.

'That's what happens in technology'

USA Today's Ed Baig and Jeff Graham spoke with Jobs already on Wednesday about the iPhone price cut.

Q. What do you say to customers who just bought a new iPhone for $599? 'Sorry'?
A. That's technology. If they bought it this morning they should go back to where they bought it and talk to them. If they bought it a month ago - well that's what happens in technology.

[Apparently the obvious solution - raise the price of the iPhone back up - never occurred to him. Ed.]

AppleInsider Poll

AppleInsider have been running a poll on the controversy. With close to 2000 votes already cast it's an easy win for the 'people need to get a grip' option.

∴ 180°

Then 24 hours later Apple - Steve-0 - did a complete reversal.

'I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale', wrote Jobs in an open letter to iPhone customers. 'After reading every one of these emails, I have some observations and conclusions.' [This explains why it took a full day to react. Ed.]

Steve-0 went on to announce that all iPhone customers purchasing from either Apple or AT&T would be awarded a $100 credit good at any Apple store.

'We want to do the right thing for our valued iPhone customers', wrote an impassioned Jobs. 'We apologise for disappointing some of you and we are doing our best to live up to your high expectations of Apple', he concluded.

The easiest thing to do would have been to either delay the price cut until closer to the holiday market or in retrospect to just raise the price back up again: if everybody else were still paying as much for the device the fanboys would be snug as bugs in a rug.