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No Hidden Meaning

It's just the normal cycle of things.

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MacNN are reporting that Steve Jobs wants to assure people who panicked at the absence of Mac categories in the Apple design awards for 2010 - which for the record went to five iPad titles and five iPhone/iPod titles. He's evidently been in contact with Matthias Gansrigler of Eternal Storms Software (eternalstorms.at) and flickeryapp.com and told him that Apple are 'focusing primarily (though not exclusively) on iPhone OS' - which as we all now know is iOS instead. Duh.

'Maybe next year we will focus primarily on the Mac', he told Gansrigler. 'Just the normal cycle of things.'

'No hidden meaning here.'

Gansrigler of course provided a screen dump of his inbox as absolute proof that it was Steve Jobs and none other who replied.

Federico Viticci of macstories.net puts it like this.

'What got my attention though is the 'maybe next year' part. When Steve replies to emails, and especially when he's replying to a well known developer, he knows that his reply is going to be posted somewhere. My best guess is that he was indeed waiting for an email like this to 'publicly' tell everyone that we'll see Mac OS X 10.7 in some way at WWDC11, as also predicted by John Gruber weeks ago.'

Uh OK...

Gruber wrote back in April that 'Mac OS X 10.7 development continues, but with a reduced team and an unknown schedule', not exactly the news flash of the year. Mac OS X has been on the back burner for five years now.

'The number one priority at Apple is to grow mobile market share faster than Android', opines Gruber. 'Anything that is not directly competitive with Android is on the back burner.' Yup, that sounds about right.

Viticci concludes with a resounding cheer for Apple.

'Apple loves Mac developers and loves the Mac. You just have to wait until next year to see what's coming.'

Precisely. It's just the normal cycle of things and there's no hidden meaning. But you knew that all along, didn't you?