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AUSTIN (Rixstep) — Apple will be expanding in town per their own news report.

'Apple today announced the start of construction on its new campus in Austin, Texas, as part of its broad expansion in the city. At a production facility just a short distance away, Apple will ship the all-new Mac Pro to customers starting in December.'

Yes, and wasn't it POTUS Donald who just visited?

'Building the Mac Pro, Apple's most powerful device ever, in Austin is both a point of pride and a testament to the enduring power of US ingenuity', said Tim Cook.

Is that really true? Is that MP more powerful than the fleet of server machines they abandoned?

A similar fleet at Virginia Tech once made it to the top five supercomputers in the world.

Billions and Billions

The promo piece goes on to elaborate on all the wonderful billions and billions Tim Cook plans to spend on the domestic market.

'Apple is on track to reach its 2018 commitment of contributing $350 billion to the US economy by 2023, and will spend $30 billion in capital expenditures during that same period. The company supports 2.4 million jobs across the US, including 450,000 manufacturing and operations jobs and 90,000 direct employees in all 50 states.'

'More than $1 billion from Apple's $5 billion Advanced Manufacturing Fund has already been invested in US companies to foster innovation and growth in the manufacturing sector.'

'Apple also continues its expansion in Boulder, Culver City, New York, Pittsburgh, San Diego, and Seattle.'

Seattle? Knock knock, Bill?

That all sounds great, but hold on a minute. Not that any outsiders can possibly know more than Tim Cook of course, but still and all.

√ Who's going to buy that Mac Pro?

√ Where's the market for it?

√ Isn't it going to run macOS Catalina, presently the world's most impossible operating system?

√ Didn't Tim Cook famously say that he himself cannot fathom why anyone - anyone - would want a computer?

√ Didn't Tim Cook shepherd a snarky advert with a seven-year-old whippersnapper who rudely asked 'what's a computer?'

Niche? Where Niche?

Apple: They are not a niche player. They have no niche product. They have their smartphone, true, but that market is saturated and sales have peaked. They're trying to play 'kiss and make up' with their jilted computer division but are not really getting very far. They've already killed off their server market. And they were never good at the enterprise or government sectors and mostly shun them. They can only sell to consumer gadget sectors where they have to sell more and more, and to the same overfed unwashed, over and over again.

Time and time again, because of their obsessiveness, they lock themselves into a corner.

They're like a nymphomaniac according to the true definition: no staying power. Woz loved the original Apple and was disappointed that the Mac screwed over their customer base. They got nowhere with the Mac. Sculley raised the price by 25%, booted out Jobs, sales went nowhere until Warnock stepped in.

They finally bought NeXT, but they gave up the fight for the desktop and declared Microsoft the winner.

They bought and did not invent the iPod technology. They transformed the smartphone market but made it into a walled garden. Their revenue streams peaked. They said 'screw you' to the enterprise and government sectors. They abandoned their server hardware division. They screwed over their open source division. Now that smartphone sales have peaked, they're going to get into Reese and Jennifer? They keep morphing, and their fading fanbase stick with them, unbelievably enough, but that gives them what exactly?

They're desperate. You can smell it on them. Are they counting on federal bailouts when they fail?


Look at IBM. Venerable Big Blue. They started it all, and they're still around.

They got into PCs because they saw an opening and a way to kill off DEC and the mini market. They turned their entire corporate MO upside-down to make it happen, and they succeeded. DEC got gobbled up first by one then by another company, and then they were no more. IBM sold off their PC division to Lenovo and went back home to their mainframe market. They're fine.

They just bought Red Hat Enterprise Linux for an incredible 34 billion, dwarfing Apple's acquisition of NeXT for a paltry 429 million.

IBM's market is a niche market. It's their market. And it's a big market.

Where again is Apple's niche market?

Apple can't even dominate the smartphone market. And they created it.

Brace yourselves for a vainglorious mega-crash.

'This will just make Austin more marvelous than it already is! I love my city.'
 - MacRumors reader

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